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Get cited inside the AI answer.

Generative Engine Optimization (GEO) is the discipline of getting your business referenced inside answers from ChatGPT, Perplexity, Claude, and Google AI Overviews. It’s where SEO is going — and where your customers are already going.

Why this matters

Search is fragmenting. AI engines are picking sources.

Your customers used to type a question into Google and click through to your site. Increasingly, they’re asking ChatGPT, Perplexity, or Google’s own AI Overviews — and reading the answer in place.

When that happens, the AI cites a small number of sources. If your business isn’t one of them, you’re invisible — even if your traditional SEO is excellent.

GEO is the work of becoming a source AI engines pick. It overlaps with SEO but it isn’t the same. It rewards structure, authority, and clarity in different ways.

Engines we optimize for

The major AI surfaces, all of them.

ChatGPT

OpenAI · SearchGPT

Perplexity

Citation-first

Claude

Anthropic

Google AI Overviews

Gemini

Microsoft Copilot

Bing · Edge

Meta AI

Facebook · Instagram
How GEO actually works

A measurable, repeatable process.

  1. 01

    Audit your current AI visibility

    We run your business through ChatGPT, Perplexity, Claude, and Google AI Overviews on the queries your customers actually use. Then we measure: are you cited? Are competitors? Are the answers accurate?

  2. 02

    Build the source AI engines trust

    Structured FAQ pages, How-to schema, comparison content, and clear authoritative answers. We write the content the way LLMs prefer to extract — short claims, surrounding context, real expertise.

  3. 03

    Earn external signal

    Citations from local press, directories AI engines parse, and partner sites. Reviews on the platforms that feed AI training. Real-world authority that survives every model update.

  4. 04

    Track and tune

    Monthly checks across the major engines. We log when you appear, when you don't, and what changed. Then we adjust — content, schema, or signal — and check again.

Who GEO is for

Local businesses people ask AI about.

Physical therapists, dentists, lawyers, contractors, restaurants, retail, wellness studios — anyone whose customers might ask an AI “who’s the best [X] in Bend?” or “help me find a [Y] near me.”

Who it’s not for

Businesses without a real foundation yet.

GEO compounds traditional SEO — it doesn’t replace it. If your site lacks fundamentals (clear pages, schema, real local presence), we’ll fix those first. GEO without SEO is a roof without walls.

Get a free GEO snapshot

See where AI engines mention you today.

We'll run your business through the major AI engines on the queries your customers use, and send back a one-page report — what's working, what's missing, and the three highest-leverage fixes.